WHAT I LEARNED FROM ATTENDING…
Update: I am no longer updating my personal style blog, but I realize that what I learned and set as goals can be applicable to many different types of brands/businesses that I could consider starting in the future. I hope this helps you, too.
1) Simply Stylist is definitely an eye opener on many levels. For one, it made me realize how long of a way I still have to go if I do want to grow my blog into something bigger. I found myself constantly passing out business cards, but at the same, not feeling 100% satisfied with the business card exchange. If I want people to follow me, I want them to follow me either for my content or personality. I don’t want them to follow me just because I follow them and vice versa. Heck, if I wanted to start a “follow for follow” movement, I could’ve done that on Instagram! Hopefully, I’ll be able to attend events where I can better know the people there. That is my only critique. So, my first goal is to be authentic, offline and online.
2) Another trend that I was able to point out is that many of these bloggers are based in Chicago, which makes it easier for brands, clients, and other professionals in the area to reach out to them. I, for one, have not been in one place for more than 4 months in the past 3 years. Not only that, the most successful bloggers are also really consistent with their content. Having to work at a 40 hours/week internship, catch up with friends and family on the weekends, and manage my blog, I have not found the time to even put up any photo shoots during the first half of the summer. So, within the next year, I hope to be able to establish some sort of stability and consistency with my blog.
3) Finally, it came to my realization that I need to ask who I am in the blogosphere. What makes me different from everyone else? What would everyone like to see from me? How can I be true to myself yet be able to communicate with others through a professional image? How can I translate my image through my photos and writing? These are some of the questions that I have been pondering for months and months – and I still don’t know how to answer all of them.
My final goal for the next year develop a strong brand identity.