CAREER: How to Create a Fashion Blog

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Recently, a friend of mine asked me about finding a way to start a fashion blog, so I got inspired to write a mini guide for all of you. I actually have been asked this question a few times before but never got around to writing about it until now. So, I thought to myself, what is a better way to share my knowledge than to blog about it? Right? Right!

1. Think up a name.
Originally, I created a fashion blog right after high school graduation but that fell through along with its name. It was not until the second semester of my sophomore year that I started blogging again. The reason why I stopped blogging for a while because I wasn’t sure about the direction about my blog. And the reason why I didn’t know where it was going was because I felt like my blog didn’t have a strong identity. The name wasn’t speaking to me at all; in fact, I don’t even remember if it had a name.

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To me, the name embodied everything: who I am, what I am writing about, who my audience is, what my blog looks like, and etcetera. If you don’t have a name that you feel strongly connected to, then you may begin to lose sight of where your blog is going and why you are blogging in the first place. Also, you don’t want to constantly change your name down the road because that can confuse your readers!

Don’t worry if you’re taking a long time to think up a name because it really is that important!

Click here to read how I came up with the perfect name for my blog.

2. Determine your target readers.

Once you’ve decided on your name, ask yourself about who you’re writing this for – for example, is it for your friends, people all over the world, or just yourself?

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In other words, what is the purpose of your blog? Why do you blog?

3. Choose a platform.

When I first started blogging for Curiosity in Style, I chose Tumblr as my main platform because I was already hooked on it from the start with my personal blog – reblogging was my unhealthy addiction!

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Tumblr worked for some bloggers, but it didn’t for me. For one, I didn’t realize that starting Curiosity in Style as a side blog rather than a main blog could be so limiting. That was my first mistake. I couldn’t “heart” or comment on others’ blogs with my side blog’s username; only as my main blog, I could. That means that if I wanted to leave the right kind of foot traffic on other Tumblrs, I wouldn’t have been able to do so since I’m not under the right blog account. But if you’re planning to have a lot of photos and little text, then Tumblr would be perfect for you, because I find that on Tumblr, more people like to spend more time scrolling down newsfeeds and reblogging than taking their time reading essays… Correct me if I’m wrong. If you want to catch Tumblr users’ attention, you need to have an eye for aesthetics.

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I switched over to WordPress several months later, and I have to say, the move was the best move ever. WordPress offers a plethora of layout templates for you to choose from and more importantly, a lot of them are free and customizable!

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WordPress gives me so many free options to change the appearance and functionality of the blog that I really have nothing to complain about it. I even was able to change my domain name on WordPress.

Another option is Blogger. For the more heavy content, I would suggest you to use either WordPress or Blogger. They are similar to each other except that Blogger didn’t have as wide selection of pre-made layouts as WordPress did when I first checked, and from knowing that fact, I stopped looking into Blogger because let’s be real here: the design of your blog is just as important as the content on there.

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But I am sure that Blogger makes just as great of a starter platform. Since it’s owned by Google, you can easily connect your account to YouTube and Google Plus if you’re planning on creating a multi-platform network that includes those accounts as well.

If you are really tech savvy with graphics and coding, I don’t think you should be too worried about your limits personalizing the site’s layout. If that’s the case, then either Blogger or WordPress will work for you.

Also, pay attention to the blogger community on each platform. I think that’s another reason why I am so biased towards WordPress since I think it’s so easy to find and reach out to other bloggers through the search feed and comment box. But of course, I am pretty sure Tumblr and Blogger had just as great of a blogger niche as WordPress.

I am telling you this just from my experience, so feel free to experiment whatever that best fits you! My favorite bloggers use all three platforms, actually.

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4. Research
The amount of research you have to do really depends on what topics you will be covering. If your blog is based more on photos and personal musings, then you probably won’t need to resort to outside sources. But if your blog is more like an informative guide to fashion, then you will need to stay up to date with the latest trends, looks, and influences.

5. Start writing!
Honestly, I don’t think it’s hard at all to start a blog (maintaining one is a whole different story). You have full control over the content on your blog, so that means you have the ability to write whatever you want however much you want. There really isn’t a set of rules on creating a blog. What I do advise you to do is to pay attention to your voice. Try to stay consistent with your deliveries online. Oftentimes, I read what I finished writing out loud to make sure that that’s something I could see myself saying to others in person.

As for the visuals, high quality photos will make a huge difference on your posts. Readers are very visual creatures so when they’re reading, they’re waiting to be amused, awed, interested, and inspired. Text alone can bore them (heck, anyone, really) pretty quickly.

All in all, though, it’s not just a matter of how you create a fashion blog that’s important, but it’s how you often post as well…

Look forward to my next post on tips on how you can stay committed to your blog!

Feel free to ask me questions.

Stay curious.

Peace,

Jess

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